
This logo is for a client rebrand done for an employer. The solution I came up with was doing a letter mark of a capital I but as a silhouette of the end profile of a steel I beam. Integra comes from Latin for integrity. Then using the I from the font used in the name lock up, as well as incorporating a symbolic triangle in it, to reverse out the inner of the icon. Doing this was a significant detail because the client's story of becoming an advisor started with saving his grandparents marriage when a divorce was their best financial option. Visual showing this by having the strength of the I beam's silhouette keep the split I intact.
